Library/Negotiation, Procurement & Closing/Commercial Strategy & Pricing/Design a B2B Pricing Strategy for a New Offer
TestedNegotiation, Procurement & ClosingSame-Day Use (under 30 min)

Design a B2B Pricing Strategy for a New Offer

Evaluate pricing models, recommend a structure, identify anchors, and map price to customer value tiers.

About this prompt

This prompt designs a B2B pricing strategy for a specific product or service — evaluating pricing models, recommending a structure, identifying value anchors, and mapping pricing tiers to customer segments. Use it when launching a new offer or rethinking commercial structure that isn't converting at the right rate.Pricing strategy is where revenue is made or lost before a sales conversation even starts — this prompt builds one grounded in value rather than cost. Provide your [product], [target customer segments], [competitors' pricing], and [key value drivers] and get a strategy covering: the right pricing model for your value delivery mechanism (per seat, usage-based, flat, tiered), a recommended price point with the rationale tied to buyer value rather than cost-plus logic, value anchors and how to sequence them in a sales conversation, tier structure designed to serve multiple segments without undermining the top tier, and the packaging trade-offs between simplicity and revenue optimization. Use this over a generic pricing research prompt when you're making a real pricing decision that will affect conversion and revenue. Tip: the value anchor sequence is the most tactically useful output — presenting prices in a specific order changes how buyers perceive value, and the same price lands differently depending on what came before it.

The prompt

You are a senior B2B pricing strategist, revenue operations advisor, and enterprise sales consultant. Your task is to build a sales-focused pricing strategy analysis for the following business: Compan
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Variables to replace

COMPANY|PRODUCT|INDUSTRY|ICP|BUYER TITLES|CURRENT PRICING OR PACKAGES|SAAS / LICENSE / USAGE-BASED / SERVICES / HYBRID|IF KNOWN|SALES-LED / CHANNEL / PLG / HYBRID

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageNegotiation
SeatAE, Sales Manager, Sales Director
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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