Library/Prospecting & Pipeline Creation/ICP Definition & Target Account Selection/Define Your ICP from Existing Customer Examples
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Define Your ICP from Existing Customer Examples

Generate a structured ICP definition — firmographics, stakeholders, pains, triggers, disqualifiers — from your current

About this prompt

This prompt takes your existing customer list and a short product description and returns a structured ideal customer profile table plus a narrative summary. It's for AEs, sales managers, and founder-led sellers who need to codify who they're actually selling to based on patterns in their closed-won base. Use it when you're building a new territory plan, refining targeting criteria, or onboarding a new rep.Early-stage sales teams often rely on informal ICP definitions that live in one person's head — this prompt forces those patterns into a documented, structured format. The output covers firmographics, typical stakeholders, the key pains your product solves for this profile, common buying triggers, and disqualifiers that should get a prospect out of your pipeline early. To use it, paste your customer list or a representative sample into {customer_examples} and write a one-to-two sentence description of what you sell into {product_description} — the more specific the customer examples (company size, industry, title of the initial buyer), the more accurate the ICP output. This prompt is most useful when you have at least five to ten real customer examples to draw from; if your base is too small or too diverse, the AI will surface patterns that may not be statistically meaningful. Use this prompt to kick off a territory planning exercise or to align a sales and marketing team on targeting criteria — not as a substitute for actual win/loss analysis if you have that data.

The prompt

"Act as a B2B go‐to‐market strategist. Given our current customer list {customer_examples} and this short description of our offer {product_description}, define our ideal customer profile: firmographi
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How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Manager, Founder-Led Seller
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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