Library/Deal Strategy & Stakeholder Management/Competitive Deal Strategy/Deal Vs Competitor Choice Evaluation Criteria
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)

Deal Vs Competitor Choice Evaluation Criteria

Generate a structured evaluation framework that shapes the buyer's decision criteria to favor your solution over a named competitor.

About this prompt

This prompt helps AEs and Sales Engineers build a tailored evaluation criteria framework designed to steer a competitive deal in your favor during the evaluation stage. Use it when a prospect is running a formal comparison and you need to influence how they score and prioritize capabilities. It's a practical tool for competitive displacement when a specific competitor is in the mix.

The prompt

I'm in a deal with [FILL IN company name] where [FILL IN competitor] is also being evaluated. Based on this prospect's profile and stated priorities, give me: (1) the 3 best reasons they should choose
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Variables to replace

FILL IN COMPANY NAME | FILL IN COMPETITOR | COMPETITOR | FILL IN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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