Library/Meeting Prep & Discovery/Discovery Question Design/Create SPIN Selling Questions for a Discovery Call
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Create SPIN Selling Questions for a Discovery Call

Generate a full SPIN question set (Situation, Problem, Implication, Need-Payoff) for a specific buyer.

About this prompt

This prompt creates a complete SPIN question framework for a specific discovery conversation — covering situation, problem, implication, and need-payoff questions calibrated to the buyer's role and solution context. Use it to structure discovery that builds a complete picture of need rather than surface-level pain identification.SPIN selling is most effective when the question sequence builds logically from each layer to the next — situation questions establish context, problem questions surface pain, implication questions make the pain feel urgent, and need-payoff questions get the buyer to articulate the value of solving it. This prompt generates two or three questions for each SPIN layer, calibrated to the buyer persona and solution category. The most important questions are the implication and need-payoff layers — this is where most SPIN practitioners underinvest. Fill in customer information (title, company type, what they currently use) and your product context for a question set that builds the complete discovery structure rather than covering individual layers inconsistently.

The prompt

You are a Sales Representative. Today, your task is to create SPIN selling questions (Situation, Problem, Implication, Need-Payoff) for a sales conversation with a potential customer. Customer informa
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Variables to replace

DETAILS ABOUT THE POTENTIAL CUSTOMER|DETAILS ABOUT THE PRODUCT/SERVICE WE ARE OFFERING

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR, Inside Sales
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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