Library/Account Research & Buyer Intelligence/Competitive Intelligence/Create a Positioning Statement Against Competitors
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Create a Positioning Statement Against Competitors

Build a positioning statement vs. competitors with who you help, your differentiator, and when to choose you.

About this prompt

This prompt builds a positioning statement relative to one or more named competitors — covering who you help, what you do differently, when to choose your solution, and what your category label is. Use it when building messaging for a competitive market where 'we do X better' isn't sufficient differentiation.Positioning that's defined only by your own strengths rather than relative to the competitive landscape fails when a buyer asks 'how is this different from what we already use?' This prompt takes your [company], [target customer], and [competitors] and produces a structured positioning statement covering: who the ideal customer is, what problem you solve that others don't, the primary differentiator stated as a verifiable claim, when to choose you versus the competition, and the one-sentence category definition that places you where you want to compete. Use this over a generic value proposition prompt when you're operating in a crowded category and need messaging that explicitly handles competitive comparisons. Tip: the 'when to choose us' section requires the most honesty — if you claim to be best for every customer, no one believes you; defining your ideal fit explicitly builds more trust than claiming universal superiority.

The prompt

Create a positioning statement against [COMPETITOR(S)]: We are: [YOUR COMPANY] We help: [WHO] Unlike: [COMPETITOR(S)] who [THEIR APPROACH] We: [YOUR APPROACH] Which results in: [BENEFIT] Make it: -
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Variables to replace

COMPETITOR(S)|YOUR COMPANY|WHO|THEIR APPROACH|YOUR APPROACH|BENEFIT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageSolutioning
SeatAE, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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