Library/Solution Framing, Demo & Proposal/Solution Mapping & Scope Definition/Create a Multi-Format Value Proposition for an Offer
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)

Create a Multi-Format Value Proposition for an Offer

Generate a one-sentence value prop, three-sentence version, 30-second elevator pitch, and 'so what?' for an offer.

About this prompt

This prompt creates four versions of a value proposition for a product or service — a one-sentence version, a three-sentence version, a 30-second verbal elevator pitch, and a 'so what?' framing that connects the offer to business outcomes. Use it when building messaging for a new offer, onboarding a new sales hire, or standardizing the way a distributed team explains what you sell.Inconsistent value proposition language costs deals when different reps describe the same product differently to the same buying committee. This prompt takes your [product or service description], [target customer], [pain you solve], and [differentiator] and produces four versions calibrated for different contexts: the one-sentence version for email signatures and LinkedIn, the three-sentence version for email openers and cold calls, the elevator pitch for in-person networking and intro calls, and the 'so what?' framing for connecting the offer to executive-level business outcomes. Use this over a general copywriting prompt when you need messaging architecture that works across multiple formats rather than just one polished version. Tip: test the 'so what?' framing with your champion before using it with the economic buyer — if your champion can't repeat it back clearly, it won't survive being passed through internal layers.

The prompt

Create a value proposition for [PRODUCT/SERVICE]: What we do: [DESCRIPTION] Who we help: [TARGET] Problem we solve: [PAIN POINT] How we're different: [DIFFERENTIATOR] Create: 1. One-sentence value p
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Variables to replace

PRODUCT/SERVICE|DESCRIPTION|TARGET|PAIN POINT|DIFFERENTIATOR

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Founder-Led Seller, SDR
DifficultyBasic
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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