Library/Account Research & Buyer Intelligence/Competitive Intelligence/Create a Competitive Conversation Card
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Create a Competitive Conversation Card

Generate a scannable 4x6 competitive card reps can reference on a live call without reading from it.

About this prompt

This prompt helps sales teams build a pocket-sized competitive reference for a named competitor, formatted to be skimmed in real time. It covers what the competitor does well, their common weaknesses, landmine questions to surface fit issues, and your top repositioning moves. Use it to arm reps before competitive deals without requiring them to memorize a lengthy battlecard.Most battlecards are too long to use on a live call — this prompt solves that by forcing the output into a 4x6 card format: Side 1 covers competitor strengths and Side 2 covers landmines, repositioning moves, and one disqualifying question. Plug in the competitor name and your solution category to get a card calibrated to that matchup. The landmine questions are especially useful early in discovery before the prospect has committed to an evaluation. Use this alongside your full battlecard when prepping for a call where the competitor is already named — and update it quarterly as competitor positioning shifts.

The prompt

Create a competitive conversation card for [COMPETITOR] that a sales rep can reference on a call without reading directly from it. Format for a 4x6 card (short, scannable): Side 1 — THEIR STRENGTHS (
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Variables to replace

COMPETITOR|NAME|YOURS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageEvaluation
SeatAE, Sales Engineer
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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