Library/Account Research & Buyer Intelligence/Competitive Intelligence/Create a Competitive Battlecard with SWOT and Win Strategies
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Create a Competitive Battlecard with SWOT and Win Strategies

Build a competitive battlecard including SWOT analysis and five strategies for winning against a specific competitor.

About this prompt

This prompt helps AEs and sales managers build a complete competitive battlecard by comparing your company against a specific competitor, producing a SWOT analysis for both, five specific win strategies, unique selling points, and conversation guides. The prompt requires your website and the competitor's website URL before generating output. Use it when building or updating sales battlecards or preparing for a deal with a known competitor.Battlecards only work if they're specific — generic comparisons that any competitor could flip produce no competitive advantage. This prompt builds a real battlecard by first prompting you for your company and competitor's website URLs so it can base the comparison on actual positioning, then generating a full SWOT analysis for both companies, five concrete strategies and unique selling points for winning against this specific competitor, and conversation guides for handling comparison questions. It requires access to both companies' public websites. Use this when building competitive enablement materials for your sales team, or when a rep is about to enter a deal where a specific competitor is already in the room. For best output, provide accurate URLs and be prepared to answer clarifying questions about your actual differentiation — the battlecard is only as honest as the inputs you give it.

The prompt

You are a competitor research and marketing expert who is a pro at creating battlecards. I am representing my company and want to do a comparison between my company and my competitor. YOU MUST ask the
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Variables to replace

YOUR COMPANY | COMPETITOR NAME

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, Sales Manager, Sales Director
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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