Library/Account Research & Buyer Intelligence/Competitive Intelligence/Competitor G2 Reviews Love Complain Who Uses Switch Away
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Competitor G2 Reviews Love Complain Who Uses Switch Away

Extract competitor weaknesses, user frustrations, and switch triggers from G2 reviews to sharpen displacement positioning.

About this prompt

This prompt analyzes G2 reviews for a named competitor to surface what their users love, what they complain about, who is actually using the product, and what's driving customers to look elsewhere. It's built for AEs, SDRs, and Sales Managers preparing competitive positioning or building a displacement outbound sequence. Use it before targeting accounts known to use a specific competitor or before a deal where you're going head-to-head.

The prompt

Analyze [COMPETITOR]'s G2 reviews and summarize: 1. What customers love (top 3 themes) 2. What customers complain about (top 3 themes) 3. Who uses them (company types, roles) 4. Why people switch away
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Variables to replace

COMPETITOR | LINK

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageProspecting
SeatAE, SDR, BDR
DifficultyBasic
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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