Library/Deal Strategy & Stakeholder Management/Competitive Deal Strategy/Competitive Positioning By Role And Priorities
TestedDeal Strategy & Stakeholder ManagementQuick Win (under 10 min)

Competitive Positioning By Role And Priorities

Generate tailored competitive positioning for each buying role so every stakeholder hears the argument that matters to them.

About this prompt

This prompt builds competitive positioning arguments mapped to the specific priorities of each stakeholder in the deal — not a one-size-fits-all battlecard. AEs and SEs use it during evaluation when multiple personas are weighing in and each has different reasons to prefer or reject your solution. Pull it out before a multi-stakeholder meeting where you know a competitor is in the mix.

The prompt

How should I position [FILL IN our product] against [FILL IN competitor] when speaking to a [FILL IN role, e.g., CTO or CFO]? This persona cares most about [FILL IN their priorities]. Provide: (1) 3 d
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Variables to replace

FILL IN OUR PRODUCT | FILL IN COMPETITOR | FILL IN ROLE, E.G., CTO OR CFO | FILL IN THEIR PRIORITIES

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, Sales Engineer
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryDeal Strategy & Stakeholder Management
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