Library/Events, Field Marketing & Community/Customer Events & User Conferences/Coach a customer to speak at your event
TestedEvents, Field Marketing & CommunitySame-Day Use (under 30 min)

Coach a customer to speak at your event

Get the recruitment ask, story shaping, and prep plan so a customer shines on stage and stays loyal.

About this prompt

This prompt helps an AM, CSM, or sales manager recruit a customer to speak at your event and prepare them to be genuinely great on stage. It covers the ask, shaping their story, the prep plan, and capturing the talk for later use. Use it when a customer's result is strong enough to be the proof a prospect trusts most.A strong customer story on stage is the best proof a prospect can see, and the experience deepens the customer's commitment — but only if they shine rather than bomb. This prompt handles both the ask and the prep. Describe the customer in WHO, THE RESULT/JOURNEY THAT MAKES THEM WORTH HEARING; set the EVENT, FORMAT; name the audience in WHO'S WATCHING; state what's in it for them in VISIBILITY, PEER STATUS, THOUGHT LEADERSHIP, INFLUENCE; and gauge them in CONFIDENT / NERVOUS / UNKNOWN. It produces a recruitment ask led by what they gain, story shaping into an authentic practitioner arc, a prep plan covering outline, key points, nerves, and rehearsal, a mutual-benefit balance that avoids turning them into a shill, a reuse plan to put the talk to work in sales, and a relationship payoff so they leave more committed. Use this for recruiting a live speaker, not capturing a written case study alone. Tip: be honest in THE RESULT/JOURNEY, because the prompt will tell you if the story isn't strong enough to carry a session — a weak customer talk is worse than none.

The prompt

I want to recruit one of my customers to speak at our event and make sure they're genuinely great on stage — because a strong customer story is the best proof a prospect can see, and being on stage de
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Variables to replace

WHO, THE RESULT/JOURNEY THAT MAKES THEM WORTH HEARING | EVENT, FORMAT — KEYNOTE, PANEL, BREAKOUT, FIRESIDE | WHO'S WATCHING — PROSPECTS, PEERS, MIX | VISIBILITY, PEER STATUS, THOUGHT LEADERSHIP, INFLUENCE | CONFIDENT / NERVOUS / UNKNOWN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StagePost-Sale/Growth
SeatAM,CSM,Sales Manager
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryEvents, Field Marketing & Community
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