TestedSolution Framing, Demo & ProposalSame-Day Use (under 30 min)

Build ROI Business Case From Customer Data

Build a structured ROI business case with cost savings, implementation costs, and projected return.

About this prompt

This prompt helps AEs and Sales Engineers construct a formal ROI analysis to support a buying decision. It takes customer business data and product details as inputs and produces a structured business case covering key benefits, cost-savings calculations, implementation costs, and projected ROI over a three-to-five-year horizon. Use it when a prospect needs financial justification to secure internal budget approval and you have enough discovery data to populate the inputs honestly.An ROI business case only holds up in front of a CFO if the numbers are grounded in the prospect's actual situation — this prompt is built around that constraint. You supply {$CUSTOMER_INFORMATION}, which should include current costs, team size, process inefficiencies, and any metrics the prospect has shared in discovery, and {$PRODUCT_DETAILS}, covering what your solution does and how it addresses those specifics. The prompt then structures the analysis through five steps: identifying aligned benefits, calculating savings or revenue impact, estimating implementation costs, projecting ROI using a standard formula, and presenting the case with your competitive differentiators. The quality of the output depends entirely on the quality of the inputs — if your discovery surfaced vague pain without quantification, run a discovery deepening prompt first to extract numbers before attempting this. Use this prompt for mid-to-late-stage deals where budget approval is the blocker, not for early-stage calls where surfacing ROI too early signals you're jumping to pitch. The practical tip worth following: ask the prospect to validate your assumptions before you formalize the document, since a business case they helped build is far more defensible internally than one you handed them.

The prompt

Your task is to help create a compelling business case with a return on investment (ROI) analysis for a product or solution you have presented to a customer. A well-crafted business case can help the
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Variables to replace

CUSTOMER INFORMATION | PRODUCT DETAILS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE, Sales Engineer
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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