Library/Solution Framing, Demo & Proposal/Business Case & ROI Development/Build ROI Business Case From Customer Data
TestedSolution Framing, Demo & ProposalSame-Day Use (under 30 min)
About this prompt
This prompt helps AEs and Sales Engineers construct a formal ROI analysis to support a buying decision. It takes customer business data and product details as inputs and produces a structured business case covering key benefits, cost-savings calculations, implementation costs, and projected ROI over a three-to-five-year horizon. Use it when a prospect needs financial justification to secure internal budget approval and you have enough discovery data to populate the inputs honestly.An ROI business case only holds up in front of a CFO if the numbers are grounded in the prospect's actual situation — this prompt is built around that constraint. You supply {$CUSTOMER_INFORMATION}, which should include current costs, team size, process inefficiencies, and any metrics the prospect has shared in discovery, and {$PRODUCT_DETAILS}, covering what your solution does and how it addresses those specifics. The prompt then structures the analysis through five steps: identifying aligned benefits, calculating savings or revenue impact, estimating implementation costs, projecting ROI using a standard formula, and presenting the case with your competitive differentiators. The quality of the output depends entirely on the quality of the inputs — if your discovery surfaced vague pain without quantification, run a discovery deepening prompt first to extract numbers before attempting this. Use this prompt for mid-to-late-stage deals where budget approval is the blocker, not for early-stage calls where surfacing ROI too early signals you're jumping to pitch. The practical tip worth following: ask the prospect to validate your assumptions before you formalize the document, since a business case they helped build is far more defensible internally than one you handed them.The prompt
Your task is to help create a compelling business case with a return on investment (ROI) analysis for a product or solution you have presented to a customer. A well-crafted business case can help the
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Variables to replace
CUSTOMER INFORMATION | PRODUCT DETAILS
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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