Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build Full Competitive Battlecard for a Competitor
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build Full Competitive Battlecard for a Competitor

Research and assemble a cited one-page battlecard on any competitor before your next competitive deal.

About this prompt

Produces a one-page competitive battlecard covering pricing model, product positioning, recent wins and losses, and sales motion — compared against your own strengths. AEs and Sales Managers use this when building net-new battlecards or auditing a gap in coverage. Best run at the start of a competitive deal cycle or when preparing for a market where a specific competitor comes up repeatedly.Going into an evaluation without a current battlecard means letting the competitor set the frame. This prompt researches a named competitor across pricing, positioning, recent customer wins and losses, and their sales motion, then builds a one-page summary with citations that your team can use immediately. Name the competitor in [competitor name] and describe your own differentiators in [insert]. Customize the depth by specifying which dimensions matter most for your deal — pricing parity, integration gaps, or enterprise vs. mid-market focus. Use this when you need to build a card from scratch; use the intel-update prompt when an existing card just needs a refresh. Ask the AI to flag areas of low confidence so you know where to validate with your win/loss data.

The prompt

I'm preparing a competitive battlecard for [competitor name]. Research their pricing model, product positioning, recent customer wins/losses, and sales motion. Compare it to ours based on these streng
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Variables to replace

['COMPETITOR NAME', 'INSERT']

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, Sales Manager, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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