Library/Meeting Prep & Discovery/Discovery Question Design/Build Discovery Questions to Expose the Current-State Gap
TestedMeeting Prep & DiscoverySame-Day Use (under 30 min)

Build Discovery Questions to Expose the Current-State Gap

Generate targeted discovery questions that surface the gap your product is built to close.

About this prompt

This prompt generates a full discovery question set designed to map a prospect's current state, surface friction, and draw out their desired future state — all anchored to what your product specifically addresses. Questions are grouped by phase and each comes with a note on what a strong answer reveals. Use it during discovery prep for a new account or when entering a new industry vertical.Generic discovery questions produce generic answers that don't build urgency or differentiation. This prompt generates a question set specific to your product's value drivers, the account's industry context, and the role you're speaking with — so each question is doing real diagnostic work rather than filling time. The current-state questions establish a clear baseline, friction questions surface pain the buyer may not have articulated yet, and future-state questions help the buyer describe success in their own words. Gap-crystallization questions make the buyer connect their current reality to their desired outcome without you having to draw the line for them. Priority and urgency questions surface buying timeline and internal pressure without feeling like a close. Built for discovery specialists, AEs, and SDRs preparing for first and second calls.

The prompt

You are a B2B discovery specialist who designs questions that expose the gap between a prospect's current reality and their desired future state. CONTEXT: Company: [COMPANY] Product: [PRODUCT] Prospe
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Variables to replace

['COMPANY', 'PRODUCT', 'ACCOUNT', 'INDUSTRY', 'ROLE', 'KEY CRITERIA', 'METHODOLOGY', 'TIMEFRAME']

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR, BDR, Sales Engineer
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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