Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build Competitive Positioning Brief Against Named Vendor
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build Competitive Positioning Brief Against Named Vendor

Generate a competitive brief with buyer criteria, competitor weaknesses, counter-positioning, and a talk track.

About this prompt

This prompt produces a four-section competitive brief for AEs and sales engineers facing a specific named competitor in an active deal. It covers what buyers in the target industry actually weight in vendor evaluations, where the competitor wins and loses, how to counter-position your product against each gap, and a three-sentence talk track for when the competitor is named in a deal. Use it during active evaluation when a competitor has been identified and you need to sharpen your positioning before the next call.Generic battlecards don't hold up under real deal pressure — this prompt builds positioning that is specific to the named competitor, grounded in the buyer criteria of the target industry, and formatted to produce seller-ready implications rather than feature lists. Provide PRODUCT (what you sell), COMPANY (your company), COMPETITOR (the named alternative), and INDUSTRY (the buyer's vertical), and the output maps the top three evaluation criteria buyers in that industry use, the competitor's specific strengths and weaknesses with seller implications for each, a counter-positioning response for every competitor strength and weakness, and a three-sentence talk track a rep can deliver the moment a competitor is mentioned. Use this prompt during evaluation when a competitor is confirmed, not speculatively in early discovery — at that stage, broader market positioning is more useful. For best results, supplement the AI output with any first-party intelligence you've gathered from the prospect or from win/loss calls, then treat the AI output as the structural framework and layer in your actual customer evidence on top.

The prompt

You are a competitive intelligence analyst preparing positioning briefs for B2B sales teams. Analyze the [PRODUCT] market and produce a structured competitive report to inform [COMPANY] sales positio
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Variables to replace

PRODUCT | COMPANY | COMPETITOR | INDUSTRY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE,Sales Manager,Sales Engineer
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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