Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build Competitive Intelligence Brief from Reviews
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build Competitive Intelligence Brief from Reviews

Summarize a competitor's top complaints, strengths, and weak use cases from G2, Gartner, Capterra, and TrustRadius

About this prompt

This prompt produces a structured competitive intelligence brief on a named competitor using publicly available review data. It surfaces the five most common customer complaints, genuine strengths, weak use cases, and specific themes reps can reference in sales conversations. AEs, SDRs, and sales managers should use it during pre-prospecting or when preparing to run a displacement play against an incumbent.Before reaching out to a prospect running a competitor's product, reps need to know what frustrates that competitor's customers — not just generic positioning claims. This prompt synthesizes review data from G2, Gartner Peer Insights, Capterra, and TrustRadius into a brief that is directly usable in sales conversations. Replace [COMPETITOR NAME] with the specific vendor you are targeting and [YOUR SOLUTION] with your product so the output maps their weaknesses to your pitch angle. The brief identifies complaints by theme, distinguishes legitimate competitor strengths (so reps don't appear uninformed), and flags use cases where the competitor consistently underperforms. Use this prompt for displacement plays and incumbent-replacement outreach, not for responding to competitive objections mid-deal — that scenario warrants a different, more targeted prompt. For best results, specify the segment or company size you sell into alongside [YOUR SOLUTION] so the AI can weight relevance to your actual buyer profile rather than the competitor's full customer base.

The prompt

Act as a B2B competitive intelligence analyst. Analyze publicly available customer reviews of [COMPETITOR NAME] from G2, Gartner Peer Insights, Capterra, and TrustRadius. Identify: 1. Top 5 complaints
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Variables to replace

COMPETITOR NAME|YOUR SOLUTION

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Manager, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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