Library/Solution Framing, Demo & Proposal/Solution Mapping & Scope Definition/Build a Value Proposition Matrix by Buyer Persona
TestedSolution Framing, Demo & ProposalQuick Win (under 10 min)
About this prompt
This prompt helps AEs, sales managers, and sales directors build a structured value proposition matrix for a specific solution and industry, tailored to four distinct buyer personas. It produces a table with a one-sentence outcome statement, primary buying trigger, key metric, and resonant proof point for each title. Use it when building a new segment play, refreshing a sales playbook, or aligning a team on multi-threaded messaging.When a team sells to multiple personas in a deal — VP of Sales, CFO, CIO, and Director of Operations, for example — reps who default to one message for all of them lose credibility with most of them. This prompt generates a value proposition matrix for [YOUR SOLUTION] at [TARGET INDUSTRY] companies, covering up to four personas the rep specifies as [TITLE 1] through [TITLE 4]. For each title it produces a single outcome-focused value statement, the primary trigger that makes that buyer open to a conversation, the metric they care most about, and a proof point specifically calibrated to their role. The four personas are fully customizable — fill in the titles that actually appear in your deals rather than using placeholders. For the proof points to be useful, have real reference customers or case study data ready to feed into the prompt; generic social proof ('companies like yours') produces generic output. Use this prompt to build team-facing reference materials rather than direct prospect-facing copy — the matrix format is most useful as a coaching and call-prep tool.The prompt
Generate unique value propositions for [YOUR SOLUTION] tailored to each of the following buyer personas at [TARGET INDUSTRY] companies:
For each persona, provide:
- A one-sentence value statement (ou
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Variables to replace
YOUR SOLUTION|TARGET INDUSTRY|TITLE 1, E.G., VP OF SALES|TITLE 2, E.G., CFO|TITLE 3, E.G., CIO/CISO|TITLE 4, E.G., DIRECTOR OF OPERATIONS
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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