Library/Solution Framing, Demo & Proposal/Business Case & ROI Development/Build a Value-Based ROI Calculation for a Proposal
TestedSolution Framing, Demo & ProposalSame-Day Use (under 30 min)
About this prompt
This prompt helps AEs build a simple, credible ROI calculation grounded in the prospect's own cost of inaction rather than vendor-provided benchmarks. It produces a net savings figure, an ROI percentage, and a plain-English value summary sentence formatted for inclusion in a proposal or email. Use it during proposal stage when you need to quantify the financial case for a deal before a budget approval conversation.ROI calculations lose credibility when they rely on industry averages the prospect didn't provide — this prompt anchors the math to the specific numbers uncovered in your discovery. Provide [customer cost of inaction] as the annual cost of the problem, [our solution cost] as the annual price, and [key value metric our solution improves] as the named productivity or revenue lever, and the prompt returns three outputs: a net savings figure, an ROI percentage with the underlying formula shown, and a single value-framing sentence the rep can drop directly into a proposal or follow-up email. The formula is straightforward — (Net Savings / Solution Cost) x 100 — but having it rendered with the prospect's actual numbers makes it far more persuasive than a generic ROI claim. Use this prompt when you're moving from discovery into proposal and already have quantified pain; if you're still estimating the customer's cost of inaction, build that number in a separate discovery conversation first. The summary sentence is the most portable output — it can open an executive email, anchor a pricing slide, or serve as the hook in a mutual action plan.The prompt
Use Case: To create a simple, compelling ROI calculation that justifies the purchase of your solution, focusing on the value it delivers rather than just the cost. Input Required: [customer cost of in
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Variables to replace
CUSTOMER COST OF INACTION | OUR SOLUTION COST | KEY VALUE METRIC OUR SOLUTION IMPROVES | CUSTOMER COST OF ● INACTION
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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