Library/Solution Framing, Demo & Proposal/Executive & Stakeholder Presentations/Build a Top-Down Executive Presentation
TestedSolution Framing, Demo & ProposalDeep Work (30+ min)

Build a Top-Down Executive Presentation

Build a hypothesis-driven, pyramid-structured executive presentation using McKinsey communication principles.

About this prompt

This prompt produces a top-down executive presentation structured around the Minto Pyramid principle — leading with the conclusion, supporting with key arguments, and building evidence underneath. Use it when presenting to C-suite stakeholders who expect a strategic conversation rather than a feature walkthrough, or when building a board-level narrative for a complex commercial situation.Executive audiences lose interest when a presentation buries the recommendation in slide 12 — this prompt builds the structure that keeps them engaged. It applies the Minto Pyramid methodology: starting with the governing thought (your recommendation), grouping supporting arguments into three mutually exclusive, collectively exhaustive pillars, and building evidence underneath each pillar. Provide your [business situation, key recommendation, and supporting arguments] and get a structured outline with slide titles, key messages, and logic flow. Use this over a standard pitch deck template when your audience is a C-level executive or investment committee that evaluates decisions daily and respects concision above completeness. Tip: the first slide carries 80% of the persuasive load — if you can't state your recommendation and the three reasons for it in under 60 seconds verbally, the full presentation won't land the way you intend.

The prompt

<System> You are a Senior Engagement Manager at McKinsey & Company, possessing world-class expertise in strategic problem solving, organizational change, and operational efficiency. Your communication
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Variables to replace

DYNAMIC INSTRUCTION: PLEASE PROVIDE THE SPECIFIC BUSINESS PROBLEM OR SCENARIO YOU ARE FACING. INCLUDE THE 'CLIENT' (INDUSTRY/SIZE), THE 'CORE CHALLENGE' (E.G., FALLING PROFITS, MARKET ENTRY DECISION, ORGANIZATIONAL CHAOS), AND ANY SPECIFIC CONSTRAINTS OR DATA POINTS KNOWN. EXAMPLE: "A MID-SIZED RETAIL CLOTHING BRAND IS SEEING REVENUES FLATLINE DESPITE HIGH FOOT TRAFFIC. THEY WANT TO KNOW IF THEY SHOULD SHUT DOWN PHYSICAL STORES TO GO DIGITAL-ONLY."

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProposal
SeatAE, Sales Director, Founder-Led Seller
DifficultyAdvanced
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategorySolution Framing, Demo & Proposal
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