Library/Account Management & Customer Growth/Account Planning & Strategic Growth/Build a Strategic Account Plan with 30-60-90 Actions
TestedAccount Management & Customer GrowthQuick Win (under 10 min)

Build a Strategic Account Plan with 30-60-90 Actions

Create a full account plan with stakeholder map, pain hypotheses, land-and-expand strategy, and 30-60-90 actions.

About this prompt

This prompt builds a comprehensive strategic account plan for a high-priority target covering stakeholder mapping, pain hypotheses, political risks, land-and-expand strategy, and a 30-60-90 day action plan with clear owner assignments. Use it when investing serious time in a named account and need a plan that a manager can review and a team can execute from.Enterprise account plans that live in a rep's head don't survive deal reviews or team transitions — this prompt creates a shareable, structured plan. Provide what you know about [target account]: key contacts, relevant news, known org priorities, and any existing relationship context. The output covers a full stakeholder map with role, likely motivation, and relationship status for each contact; pain hypotheses mapped to your offer's value drivers; political risks that could derail the deal; a land-and-expand strategy that identifies the right initial deal scope; and 30-60-90 day actions with clear owners. Use this over a general account planning template when you're working a multi-threaded, multi-stakeholder account and need a plan sophisticated enough to cover the political complexity. Tip: the 'political risks' section is where most account plans fail to look — map them before you're inside the deal, not after you hit them.

The prompt

Build a strategic account plan for [target account]. Include known org priorities, stakeholder map, hypotheses about pain, political risks, land-and-expand strategy, and a 30-60-90 day action plan.
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Variables to replace

TARGET ACCOUNT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, AM, Sales Manager
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Management & Customer Growth
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