Library/Meeting Prep & Discovery/Discovery Question Design/Build a SPIN Selling Question Set for a Discovery Call
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)
About this prompt
This prompt helps AEs and SDRs build a structured 12-question SPIN Selling question set for a discovery call with a [JOB TITLE] at a [INDUSTRY] company. It produces three questions for each SPIN stage — Situation, Problem, Implication, and Need-Payoff — connected to [YOUR SOLUTION AREA]. Use it when preparing for a discovery call where you want a proven methodology to guide the conversation from current state through articulated value.SPIN Selling works best when the questions are built around the specific role, industry, and solution area — generic SPIN frameworks tend to produce questions that feel scripted and miss the nuances of the buyer's actual context. This prompt generates 12 conversational questions organized across the four SPIN stages: Situation questions to map the current state, Problem questions to surface implicit and explicit pain, Implication questions to explore what happens if the problem goes unresolved, and Need-Payoff questions that prompt the prospect to articulate the value of solving it in their own words. Populate [JOB TITLE], [INDUSTRY], and [YOUR SOLUTION AREA] before running to get questions that reflect the right terminology and concerns for the role. Use this prompt when preparing for a structured discovery call where you have 30–45 minutes and want a methodology-backed conversation arc; for quick calls or early-stage outreach qualification, lighter question sets from the discovery library are a better fit. Running the Need-Payoff questions near the end of a discovery call — after the prospect has already engaged with the Implication questions — produces significantly better responses than using them as opening questions.The prompt
Create a discovery call question set based on the SPIN Selling methodology for a [JOB TITLE] at a [INDUSTRY] company:
- Situation questions (3): Understand their current state
- Problem questions (3):
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Variables to replace
JOB TITLE|INDUSTRY|YOUR SOLUTION AREA
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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