Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Sales-Focused SWOT and Porter's Five Forces
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Build a Sales-Focused SWOT and Porter's Five Forces

Generate a SWOT and Porter's Five Forces analysis with GTM implications for positioning and account selection.

About this prompt

This prompt builds a rigorous SWOT and Porter's Five Forces analysis for a specific company, product, and market — structured around sales and GTM implications, not generic business theory. It is for sales directors, sales managers, and AEs who need a competitive intelligence foundation for positioning, pricing, and target account selection. Use it when entering a new vertical, preparing for a strategic deal, or building a competitive battlecard.Reach for this prompt when you need to understand the structural forces shaping a market and translate them into decisions about how to sell, who to target, and where you are exposed. Fill in the eight context fields: company, product, industry, stage, target market, buyer roles, business model, and geography. The SWOT component delivers 28 data points with revenue implications for each, plus SO, ST, WO, and WT cross-analysis. The Porter's Five Forces component scores each force on market attractiveness impact. The final section translates the combined frameworks into positioning guidance, pricing conversation implications, target account selection criteria, objection handling notes, and sales cycle difficulty assessment. Use this over a single-framework prompt when you need the full strategic picture — both internal strengths and external market structure. For best output, give specific evidence for at least a few SWOT points; the AI will use them as anchors and flag where it is inferring.

The prompt

You are a senior B2B strategy advisor and revenue model analyst. Create a sales- and GTM-focused SWOT and Porter's Five Forces analysis for: - Company: [COMPANY] - Product/service: [PRODUCT] - Industr
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Variables to replace

COMPANY | PRODUCT | INDUSTRY | STAGE | ICP | BUYER TITLES | MODEL | GEOGRAPHY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Director, Sales Manager, AE
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withClaude
CategoryAccount Research & Buyer Intelligence
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