Library/Negotiation, Procurement & Closing/Commercial Strategy & Pricing/Build a Pricing Strategy with Tiers and Discount Guidance
TestedNegotiation, Procurement & ClosingQuick Win (under 10 min)

Build a Pricing Strategy with Tiers and Discount Guidance

Generate a pricing strategy analysis with competitor signals tier proposal discount posture and value defense scripts.

About this prompt

This prompt builds a sales-focused pricing strategy analysis covering current pricing assessment, competitor pricing signals, a recommended pricing model, three package tier options, discounting guidance, how reps should defend value in live deals, and a scenario analysis for premium, balanced, and lower-friction pricing approaches — formatted with an executive summary followed by detailed sections. It's for AEs, sales directors, and founders deciding how to position and defend pricing.Pricing decisions are usually made by product or finance without enough input from the people who actually defend price in live deals — this prompt centers the analysis on sales outcomes: deal conversion, rep behavior, and competitive dynamics. Fill in your company, product, industry, ICP, buyer roles, current pricing, business model, average deal size, sales motion, and cost structure if known, and the prompt builds a complete pricing strategy document with the three-tier proposal and the specific talk tracks for value defense in conversations. The competitor pricing signals section requires knowing what your competitors charge — if that data isn't publicly available, the AI will flag it as an assumption. Use this when pricing is a recurring objection in deals and you need a more principled approach to discounting and tier positioning. One tip: the discount guidance section is most valuable when it's tied to specific deal conditions (end-of-quarter, multi-year commit, reference customer agreement) rather than discretionary percentage ranges that invite negotiation at every deal.

The prompt

Act as a senior B2B pricing strategist and enterprise sales advisor. Build a sales-focused pricing strategy analysis for: - Company: [COMPANY] - Product/service: [PRODUCT] - Industry: [INDUSTRY] - ICP
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Variables to replace

COMPANY|PRODUCT|INDUSTRY|TARGET CUSTOMER|BUYER TITLES|CURRENT PRICING|MODEL|ACV IF KNOWN|MOTION|IF KNOWN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageProposal
SeatAE, Sales Director, Founder-Led Seller
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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