Library/Outreach & Messaging/LinkedIn & Social Messaging/Build a LinkedIn Social Selling Playbook by ICP
TestedOutreach & MessagingQuick Win (under 10 min)
About this prompt
This prompt builds a social selling playbook by tracking LinkedIn signals — likes, comments, and profile views — for a defined ICP. Use it when you're running account-based outreach and need to prioritize which prospects to engage based on demonstrated interest. Best for SDRs and AEs who want to convert passive LinkedIn activity into booked meetings.Reps waste time reaching out cold when buyers are already signaling interest on LinkedIn. This prompt takes your [ICP] definition and a list of observed social signals, then produces a structured playbook covering engagement sequencing, connection request messaging, and comment strategies designed to drive responses and meeting bookings. Customize [ICP] with a tight persona description — job title, company size, industry — and specify the exact signals you observed, such as a liked post or competitor comment. Use this over a generic cold outreach prompt when you have account-based intelligence showing prior engagement. Tip: feed in 3-5 specific signals per account to get the most targeted recommendations rather than broad playbook advice.The prompt
You are a social selling strategist. Your mission is to analyze LinkedIn activity for [ICP] and generate high-impact engagement strategies. Task: Track LinkedIn engagement signals for [ICP] and craft
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Variables to replace
ICP | TARGET BUYER PERSONA | LIKED POST | COMMENTED ON COMPETITOR CONTENT | VIEWED COMPANY PAGE | INCREASE CONNECTION ACCEPTANCE | DRIVE RESPONSES | BOOK MEETINGS
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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