Library/Outreach & Messaging/Thought Leadership & Social Content/Build a LinkedIn Content and Social Selling Playbook
TestedOutreach & MessagingDeep Work (30+ min)

Build a LinkedIn Content and Social Selling Playbook

Generate LinkedIn post templates comment strategies DM sequences profile optimization and a weekly content plan.

About this prompt

This comprehensive prompt covers the full LinkedIn social selling and content toolkit: thought leadership posts, observation posts, contrarian takes, personal story posts, data/insight posts, framework posts, help requests, comment strategies, DMs after content engagement, advice-seeking DMs, headline optimization, about section writing, featured section guidance, weekly content plans, post idea generation, and content repurposing.LinkedIn is the primary social selling channel for B2B reps — this prompt gives you the full playbook rather than one-off templates. Use the post type modules when you need specific content formats, the comment strategy when you want to warm up prospects before direct outreach, and the DM modules when a content interaction creates an opening for a conversation. The contrarian take and data/insight post formats generate the most engagement for sales practitioners — they position you as someone worth following rather than a rep pushing their product. The comment-to-get-noticed module is particularly tactical: it generates comments designed to prompt profile views from specific target accounts, which is a warm signal before you send a connection request. One tip: the content plan module works best when you specify a narrow topic focus rather than a broad category — a specific post topic always outperforms a generic category as a content theme.

The prompt

Write a LinkedIn post about [TOPIC] that positions me as knowledgeable without being preachy. My perspective: [YOUR TAKE] My audience: [WHO FOLLOWS YOU] Tone: [CASUAL / PROFESSIONAL / PROVOCATIVE] Rul
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Variables to replace

TOPIC | YOUR TAKE | WHO FOLLOWS YOU | CASUAL / PROFESSIONAL / PROVOCATIVE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageProspecting
SeatAE, SDR, BDR, Founder-Led Seller
DifficultyIntermediate
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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