Library/Outreach & Messaging/Thought Leadership & Social Content/Build a LinkedIn Content and Social Selling Playbook
TestedOutreach & MessagingDeep Work (30+ min)

Build a LinkedIn Content and Social Selling Playbook

Builds a LinkedIn social selling playbook: post templates, comment strategy, DM sequences and a weekly content plan.

About this prompt

This comprehensive prompt covers the full LinkedIn social selling and content toolkit: thought leadership posts, observation posts, contrarian takes, personal story posts, data/insight posts, framework posts, help requests, comment strategies, DMs after content engagement, advice-seeking DMs, headline optimization, about section writing, featured section guidance, weekly content plans, post idea generation, and content repurposing.LinkedIn is the primary social selling channel for B2B reps — this prompt gives you the full playbook rather than one-off templates. Use the post type modules when you need specific content formats, the comment strategy when you want to warm up prospects before direct outreach, and the DM modules when a content interaction creates an opening for a conversation. The contrarian take and data/insight post formats generate the most engagement for sales practitioners — they position you as someone worth following rather than a rep pushing their product. The comment-to-get-noticed module is particularly tactical: it generates comments designed to prompt profile views from specific target accounts, which is a warm signal before you send a connection request. One tip: the content plan module works best when you specify a narrow topic focus rather than a broad category — a specific post topic always outperforms a generic category as a content theme.

The prompt

Act as a B2B social selling coach and produce a LinkedIn playbook that builds credibility with target buyers and turns content engagement into sales conversations. Context: ● My role and what I sell:
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Variables to replace

YOUR ROLE AND WHAT YOU SELL|TARGET BUYER PERSONAS|NARROW CONTENT TOPIC|YOUR POINT OF VIEW|STORIES OR DATA YOU CAN SHARE|TARGET ACCOUNTS|CURRENT PROFILE TEXT|MODULES NEEDED

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatAE, SDR, BDR, Founder-Led Seller
DifficultyIntermediate
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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