TestedLeadership, Coaching & People ManagementSame-Day Use (under 30 min)

Build a GTM Unit Economics and Financial Model

Generate a unit economics model covering CAC, LTV, payback period, and a 3-year projection with red flags.

About this prompt

This prompt builds a detailed financial and unit economics model oriented toward GTM and sales leadership decisions, not generic finance output. It's designed for Sales Directors, Founders, and RevOps leads who need to evaluate which channels, segments, and deal motions produce healthy growth. Use it during annual planning, a funding round, or a GTM redesign when you need a structured view of what your sales motion actually costs and returns.Sales and GTM leaders frequently operate without a clear view of which channels produce sustainable CAC or which deal types look attractive in pipeline but destroy margin at close. This prompt generates a full unit economics model — CAC by channel, LTV with visible assumptions, LTV:CAC ratio, payback period, gross margin per deal type, and contribution margin by motion — along with a three-scenario 3-year projection and a prioritized list of commercial red flags. Fill in the key variables: [COMPANY], [MODEL], [PRODUCT], [INDUSTRY], [ICP], [CURRENT REVENUE], [MOTION], [CHANNELS], [COST STRUCTURE], and [GROWTH RATE] — weak inputs will produce generic outputs, so include any known numbers even if approximate. The prompt explicitly asks the AI not to fake precision where data is missing, which keeps the output honest. Use this at the GTM strategy level — it answers 'which bets to make,' not 'how to close next quarter.' This is the detailed long-form version; if you want a faster executive summary framing, use the companion short-version prompt (P-0051). For best results, include your current close rate and average sales cycle length, as those drive CAC calculations more than most other inputs.

The prompt

You are a senior B2B revenue strategist, finance partner, and GTM performance analyst. Your task is to build a sales-focused unit economics and financial model for the following business: Company: [CO
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Variables to replace

COMPANY | MODEL | PRODUCT | INDUSTRY | ICP | CURRENT REVENUE | IF KNOWN | MOTION | CHANNELS | COST STRUCTURE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Director, Founder-Led Seller, RevOps / Sales Ops
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withChatGPT
CategoryLeadership, Coaching & People Management
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