TestedLeadership, Coaching & People ManagementSame-Day Use (under 30 min)

Build a Go-to-Market Strategy for a B2B Product

Design a full GTM strategy with ICP, channels, messaging, sales motion, and launch sequence for a B2B offer.

About this prompt

This prompt builds a complete go-to-market strategy for a B2B product covering ICP definition, channel selection, core messaging, sales motion design, and launch sequence. Use it when entering a new market, launching a new product, or rebuilding a GTM motion that isn't producing pipeline at the right rate.A GTM strategy that's just a messaging framework without a motion design fails at execution — this prompt builds both. Provide your [product], [target market], [competitive context], and [team capacity] and get a strategy covering: ICP definition with the firmographic and behavioral criteria that define your best-fit customer, channel selection with rationale for where to invest first given your stage and resources, the core message architecture covering the problem narrative, differentiation, and proof points, the sales motion design (outbound, PLG, partner, or hybrid) matched to your buyer's purchase behavior, and a launch sequence with milestones. Use this over a general strategy prompt when you need an operational GTM plan rather than a strategic framework. Tip: the channel selection output is the most decision-forcing part of the strategy — it's easy to say 'we'll do outbound and content and events,' but this prompt forces a prioritization that reflects actual resource constraints.

The prompt

You are a senior B2B go-to-market strategist, sales leader, and revenue growth advisor. Your task is to build a sales-focused GTM plan for the following business: Company: [COMPANY] Product / service:
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Variables to replace

COMPANY|PRODUCT|INDUSTRY|ICP|BUYER TITLES|GEOGRAPHY|MODEL|OUTBOUND / INBOUND / CHANNEL / HYBRID|BUDGET|TIMELINE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatSales Director, Sales Manager, Founder-Led Seller
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryLeadership, Coaching & People Management
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