Library/Negotiation, Procurement & Closing/Negotiation Preparation/Build a Give/Get Concession Matrix for Commercial
TestedNegotiation, Procurement & ClosingQuick Win (under 10 min)

Build a Give/Get Concession Matrix for Commercial

Generate a structured Give/Get matrix mapping every likely concession to a specific ask in return, customized for your

About this prompt

This prompt produces a Give/Get concession matrix — a two-column table that maps each concession you might offer to a specific countervalue you should request in return. It's designed for AEs and sales managers preparing for a commercial negotiation where procurement or the buyer is expected to push on price, terms, or scope. Use it in the 24-48 hours before a negotiation call to enter with a prepared position rather than improvising.Improvising concessions during a negotiation typically results in giving value away without getting anything back. This prompt generates a Give/Get matrix that makes the trade explicit before the conversation starts: extended payment terms in exchange for a multi-year commitment, a discount in exchange for a reference case study, and so on. The prompt includes six pre-built rows and then extends the matrix with 5-7 additional rows tailored to your specific deal. Fill in [PROSPECT] with the company name to personalize the framing, and fill in [SCOPE, CURRENT PRICE, WHAT THEY'VE ASKED FOR] with the relevant deal context — this is where the custom rows come from, so the more specific you are, the more useful the additional concessions. Use this prompt for deals where you've already exchanged commercial terms and the negotiation is active; for deals still in evaluation, a negotiation prep brief is a better starting point. For best results, list every concession the prospect has already requested in the deal context field — the matrix will then map each request to a specific ask in return.

The prompt

Build a negotiation 'Give/Get Matrix' for the upcoming commercial negotiation with [PROSPECT]. For each potential concession on our side, identify what we should request in return. Format as a two-co
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Variables to replace

PROSPECT|SCOPE, CURRENT PRICE, WHAT THEY'VE ASKED FOR

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageNegotiation
SeatAE, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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