Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Full Competitive Battlecard Against a Named Rival
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Full Competitive Battlecard Against a Named Rival

Generate a ten-section competitive battlecard covering overview, strengths, weaknesses, landmine questions, and

About this prompt

This prompt helps AEs and sales managers build a comprehensive competitive battlecard against a specific rival, covering company overview, product comparison, win/loss reasons, a SWOT analysis, landmine discovery questions, objection responses, and five follow-up strategies for deals where the competitor is present. Use it when you are entering a competitive market segment without a current battlecard or when an existing one needs a full rebuild rather than a targeted update.Battlecards built from memory or fragmentary notes lose deals when reps get into detailed evaluations. This prompt generates a structured ten-section battlecard against any named competitor using publicly available data, labeled clearly where information is an assumption rather than a verified fact. Fill in [YOUR COMPANY] and [COMPETITOR NAME] with the specific companies being compared so the output reflects the actual competitive relationship rather than a generic framework. The ten sections are fixed in the prompt and cover the full arc of a competitive sale: company and product context, why you win and why you lose, a feature comparison, landmine questions for discovery, live objection responses, and displacement follow-up tactics. Use this prompt when you need a complete battlecard from scratch or a full rebuild; for more surgical updates — such as refreshing win/loss talking points or adding new landmine questions based on recent deal experience — the targeted battlecard update prompts in this library are faster and more focused. For best results, run the output through your sales team before distributing it: ask two or three experienced reps whether the win/loss reasons and landmine questions match their direct deal experience, since the AI's output is based on public information and will miss institutional knowledge.

The prompt

You are a competitor research and marketing expert who is a pro at creating battlecards. I am representing [YOUR COMPANY] and want to do a comprehensive comparison against [COMPETITOR NAME]. Please r
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Variables to replace

YOUR COMPANY|COMPETITOR NAME|COMPETITOR

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Manager, Sales Director
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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