Library/Meeting Prep & Discovery/Discovery Question Design/Build a Discovery Question Set for a 30-Minute First Call
TestedMeeting Prep & DiscoveryQuick Win (under 10 min)

Build a Discovery Question Set for a 30-Minute First Call

Generate a structured 15–20 question discovery bank organized by call phase for a specific ICP, persona, and product.

About this prompt

This prompt produces a ready-to-use discovery question set organized into five sections — openers, current state, desired future, constraints, and next steps — for a 30-minute first call. It's built for AEs and SDRs preparing for cold or warm discovery calls where they need structured coverage without over-scripting. Use it when you're prepping for a first call with a new prospect and want to go in with a clear question flow rather than improvising.First calls fail most often because reps either talk too much or ask surface questions that don't uncover real pain. This prompt builds a purpose-built question bank for a specific ICP, buyer persona, and product, so every question is relevant rather than generic. You provide {icp_summary} (firmographic profile and typical pain points), {buyer_role} (the title and function of the person you're meeting), and {product_description} (what your product does and the problems it solves). The output is 15–20 questions organized by call phase, with the right mix of opener, diagnostic, forward-looking, and next-step questions. Use this prompt when you're an AE or SDR doing your first call prep on a new account — it's less useful for QBRs or late-stage deal reviews, where a stakeholder mapping or MEDDPICC gap prompt is a better fit. For best results, write {icp_summary} in plain terms (company size, vertical, common triggers) rather than copying a generic persona doc — specificity in the input produces questions that don't sound scripted.

The prompt

"Given this ICP {icp_summary}, persona {buyer_role}, and product {product_description}, design a discovery question set for a 30‐minute first call. Organize into sections: openers, current state, desi
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How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageDiscovery
SeatAE, SDR
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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