Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Detailed Competitor Analysis with Deal-Level
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Detailed Competitor Analysis with Deal-Level

Generate a per-competitor analysis with positioning, pricing, strengths, weaknesses, likely claims in deals, and how

About this prompt

This prompt produces a structured competitive analysis for a specific company or product in a given industry, with each competitor broken down by positioning, pricing, strengths, weaknesses, likely claims in deals, and rep response strategy. It's built for AEs, Sales Managers, and Sales Directors who need a battlecard-ready competitive brief — not a market overview. Use it when preparing for a competitive displacement conversation, refreshing a battlecard, or briefing a team before entering a new segment.The gap between a competitive brief and a battlecard is whether the output tells reps what to actually say when a competitor comes up in a call. This prompt builds that bridge for [company/product] in [industry], with each competitor analyzed for their claims in active deals and a response script reps can use in real time. Customize [company/product] with your solution and [industry] with the specific vertical or segment where you compete, and name the competitors you already encounter most often so they get the deepest treatment. The output also includes a summary section on patterns across competitors, the biggest risks to pipeline and deals, and your strongest differentiation opportunities — making it useful for manager coaching and territory planning as well as individual deal prep. Use this extended format when you need full per-competitor depth; for a broad competitive landscape sweep covering five or more rivals at a lighter level, use the competitor landscape prompt (b13-0005) instead. For best results, include one or two specific objections you've lost deals to in the past six months so the AI can address those losses directly in the rep response section.

The prompt

Act as a B2B sales competitive strategy advisor. Build a detailed competitor analysis for [company/product] in [industry]. For each competitor, include: - what they sell - who they target - positioni
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Variables to replace

COMPANY/PRODUCT|INDUSTRY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE,Sales Manager,Sales Director
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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