Library/Sales Operations, CRM & Productivity/Pipeline Management & Inspection/Build a Context-Specific Lead Scoring Rubric
TestedSales Operations, CRM & ProductivityQuick Win (under 10 min)

Build a Context-Specific Lead Scoring Rubric

Generates a full scoring rubric with routing rules and decay logic based on your actual lead mix and conversion rates.

About this prompt

Takes your lead sources, monthly volume, conversion rates, team capacity, and description of your best leads, then produces a complete scoring model with demographic and behavioral dimensions, threshold definitions, routing rules, and score decay logic. For RevOps and sales ops teams who have real data to work with. Use it when you're rebuilding scoring with performance inputs rather than starting from theory.Generic lead scoring frameworks ignore the variables that actually determine whether your model holds up — your specific conversion rates, team bandwidth, and what your best closed-won accounts looked like before they converted. This prompt takes those inputs directly: lead sources, MQL-to-SQL and SQL-to-opportunity rates, rep capacity, and a plain-language description of your best leads. The output is a five-part scoring rubric covering firmographic fit, engagement and intent signals, threshold tiers (hot/warm/cold or MQL/SQL), routing logic by tier, and a score decay schedule so leads don't age into false positives. Fill in LEADS PER MONTH and MQL TO SQL / SQL TO OPP accurately — the threshold recommendations calibrate to those numbers. Use this over the no-placeholder version when you have historical data; use the other when you're starting the buyer definition conversation from zero. Practical tip: document the routing rules as written policy, not just CRM config, so they survive platform migrations.

The prompt

Help me build a lead scoring model. Context: ● Lead sources: [INBOUND / OUTBOUND / EVENTS / etc.] ● Current volume: [LEADS PER MONTH] ● Conversion rate: [MQL TO SQL / SQL TO OPP] ● Sales team capacity
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Variables to replace

INBOUND / OUTBOUND / EVENTS / ETC.|LEADS PER MONTH|MQL TO SQL / SQL TO OPP|REPS AND BANDWIDTH|YOUR BEST LEADS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatRevOps / Sales Ops, Sales Manager
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategorySales Operations, CRM & Productivity
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