Library/Negotiation, Procurement & Closing/Commercial Strategy & Pricing/Build a Comprehensive Pricing Strategy Analysis
TestedNegotiation, Procurement & ClosingQuick Win (under 10 min)

Build a Comprehensive Pricing Strategy Analysis

Build a pricing strategy covering competitive audit, value-based model, tiers, and revenue scenarios.

About this prompt

This prompt builds a comprehensive pricing strategy analysis for AEs, Sales Directors, and founders making or defending pricing decisions. It covers competitor pricing audit, value-based pricing model, cost-plus floor analysis, price elasticity estimates, psychological pricing tactics, three-tier packaging design, discount strategy, revenue scenarios, and upsell and cross-sell opportunities. Use it when designing pricing for a new product, evaluating whether current pricing is leaving money on the table, or preparing for a pricing conversation with prospects. Fill in your product, current price, target customer, and cost structure.Pricing decisions made without a structured analysis produce either under-monetization or a sales team that discounts reflexively. This prompt builds a full pricing strategy by working through eight analytical layers: a competitive pricing audit mapping all competitor tiers and packaging, a value-based model calculating price from customer value delivered, a cost-plus floor from your cost structure, a price elasticity estimate, psychological pricing tactics like anchoring and decoy pricing, a three-tier packaging recommendation with feature allocation, a discount strategy defining when and how much, and three revenue scenario projections. The format is designed to produce a pricing strategy deck with specific dollar recommendations. Key inputs are the product description, current price if one exists, your target customer, and your cost structure. Use this for pricing design and annual pricing reviews; for deal-level pricing decisions in an active negotiation, use the negotiation or deal pricing prompts.

The prompt

You are a pricing strategy consultant who has worked with Fortune 500 companies. I need a comprehensive pricing analysis for [YOUR PRODUCT/SERVICE]. Please provide: Competitor pricing audit: Map all c
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Variables to replace

YOUR PRODUCT/SERVICE | DESCRIBE PRODUCT, CURRENT PRICE, TARGET CUSTOMER, COST STRUCTURE

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageNegotiation
SeatAE, Sales Director, Founder-Led Seller
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryNegotiation, Procurement & Closing
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