Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Complete Competitive Intelligence Suite
TestedAccount Research & Buyer IntelligenceDeep Work (30+ min)
About this prompt
This comprehensive prompt covers the full competitive intelligence workflow: quick competitor overview, deep competitive analysis, website positioning teardown, G2 review synthesis, battlecard creation, deal-specific battlecard, battlecard updates, competitive positioning statements, positioning in crowded markets, category creation, handling why-not-them questions, price objection responses, trap questions, FUD response, and win/loss analysis templates. It's for AEs, sales engineers, and sales managers who need to compete effectively and build institutional competitive knowledge.This is the broadest competitive intelligence prompt in the library — treat it as a modular toolkit rather than running the entire thing at once. Each section is standalone: use the quick competitor overview before a call, the battlecard builder when preparing for a competitive evaluation, the trap questions module to sharpen demo strategy, and the win/loss templates after any competitive outcome. The deal-specific battlecard is the most tactically valuable section — fill in the prospect situation, what they like about the competitor, and the decision criteria, and you get customized ammunition for a specific deal rather than generic positioning. The category creation section is for founders and sales leaders thinking about market positioning strategy, not for rep-level competitive responses. One key tip: the G2 review analysis section requires a real G2 URL to work well — the AI can synthesize themes from review data far faster than a rep can read them manually, and competitor weaknesses in reviews are often the most credible objection material available.The prompt
Create a competitive battlecard for [COMPETITOR]. My company: [YOUR COMPANY] My product: [WHAT YOU SELL] Include: 1. Quick Facts: what they do, pricing, target customer. 2. How They Win: where they're
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Variables to replace
COMPETITOR | YOUR COMPANY | WHAT YOU SELL
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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