Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Complete Competitive Intelligence Suite
TestedAccount Research & Buyer IntelligenceDeep Work (30+ min)

Build a Complete Competitive Intelligence Suite

Generate competitor battlecards win/loss analysis positioning statements and deal-specific competitive strategy.

About this prompt

This comprehensive prompt covers the full competitive intelligence workflow: quick competitor overview, deep competitive analysis, website positioning teardown, G2 review synthesis, battlecard creation, deal-specific battlecard, battlecard updates, competitive positioning statements, positioning in crowded markets, category creation, handling why-not-them questions, price objection responses, trap questions, FUD response, and win/loss analysis templates. It's for AEs, sales engineers, and sales managers who need to compete effectively and build institutional competitive knowledge.This is the broadest competitive intelligence prompt in the library — treat it as a modular toolkit rather than running the entire thing at once. Each section is standalone: use the quick competitor overview before a call, the battlecard builder when preparing for a competitive evaluation, the trap questions module to sharpen demo strategy, and the win/loss templates after any competitive outcome. The deal-specific battlecard is the most tactically valuable section — fill in the prospect situation, what they like about the competitor, and the decision criteria, and you get customized ammunition for a specific deal rather than generic positioning. The category creation section is for founders and sales leaders thinking about market positioning strategy, not for rep-level competitive responses. One key tip: the G2 review analysis section requires a real G2 URL to work well — the AI can synthesize themes from review data far faster than a rep can read them manually, and competitor weaknesses in reviews are often the most credible objection material available.

The prompt

Create a competitive battlecard for [COMPETITOR]. My company: [YOUR COMPANY] My product: [WHAT YOU SELL] Include: 1. Quick Facts: what they do, pricing, target customer. 2. How They Win: where they're
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Variables to replace

COMPETITOR | YOUR COMPANY | WHAT YOU SELL

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, Sales Engineer, Sales Manager
DifficultyAdvanced
Time to valueDeep Work (30+ min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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