Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitor Analysis for Sales Conversations
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Competitor Analysis for Sales Conversations

Generate a competitor analysis covering 5+ rivals with positioning, strengths, weaknesses, and how each affects your

About this prompt

This prompt produces a competitive analysis for a specific company or product in a given industry, covering at least five major competitors and explaining how each one shows up in deals. It's built for AEs, SDRs, and Sales Managers who need a practical intelligence brief — not a market research report. Use it before entering a new segment, refreshing a battlecard, or preparing for a competitive displacement conversation.Competitive intelligence is only useful if it tells reps what to say when a prospect names a competitor in a call. This prompt builds a field-oriented analysis for [company/product] in [industry], structured around how each rival affects prospecting, positioning, and win rates — not just features. Customize [company/product] with your specific solution and [industry] with the vertical you're targeting, and include any competitors you already know are active in your deals so they're covered in depth. The output addresses at least five competitors and explains how each one should change your sales approach, making it practical for both battlecard updates and rep coaching. Use this lighter-format prompt for a broad competitive landscape sweep; for a deeper analysis with per-competitor claims, likely deal responses, and differentiation summary, use the extended competitor analysis prompt (b13-0018) instead. For best results, include any win/loss patterns or specific competitor objections you've already heard in the field so the AI can address those directly.

The prompt

Act as a B2B sales competitive intelligence analyst. Create a competitor analysis for [company/product] in [industry], covering at least 5 major competitors and explaining how each one affects sales c
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Variables to replace

COMPANY/PRODUCT|INDUSTRY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE,Sales Manager,SDR
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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