Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive SWOT Brief vs. a Named Rival
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Competitive SWOT Brief vs. a Named Rival

Generate a one-page SWOT analysis comparing your company against a specific competitor, with evidence and deal-level

About this prompt

This prompt builds a structured competitive SWOT comparing [YOUR COMPANY] against [COMPETITOR] using publicly available information. It's for AEs and Sales Engineers preparing for deals where a named competitor is in the evaluation. Use it before a competitive deal or when updating a battlecard after a product announcement or G2 review shift.Competitive deals are lost when reps either undersell their advantages or fail to honestly account for where the competitor is stronger. This prompt generates a one-page CI brief with four quadrants: Strengths, Weaknesses, Opportunities, and Threats. The user provides [YOUR COMPANY] and [COMPETITOR]; the prompt produces 3–5 evidence-backed points per quadrant, each with a source (customer review, press release, product announcement) and a direct sales implication — what this means for how you should position in a deal. Use this before entering a competitive evaluation or when your existing battlecard is stale. It's less useful for pure greenfield deals where no named competitor has emerged. For sharper output, feed the AI any recent G2 or Gartner peer review data and note which deal stage you're in — the implications will be more specific than if you run it cold.

The prompt

Build a comprehensive SWOT analysis for [YOUR COMPANY] vs. [COMPETITOR] based on publicly available information. STRENGTHS: Where do we genuinely outperform [COMPETITOR]? (3-5 points) WEAKNESSES: Whe
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Variables to replace

YOUR COMPANY|COMPETITOR

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, Sales Engineer
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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