Library/Meeting Prep & Discovery/Discovery Question Design/Build a Competitive Proposal for a Formal Evaluation
TestedMeeting Prep & DiscoverySame-Day Use (under 30 min)

Build a Competitive Proposal for a Formal Evaluation

Produces a proposal structured to address eval criteria, neutralize competitive alternatives, and justify selection.

About this prompt

Generates a comprehensive proposal designed specifically for competitive evaluations where the buyer is comparing multiple vendors against defined criteria. Takes nine inputs covering pain points, solution, capabilities, ROI, pricing, timeline, support model, and differentiators and produces a document that maps directly to evaluation criteria and positions against competitive alternatives. Built for AEs in late-stage deals facing a formal RFP or structured selection process.Standard proposals describe your solution; competitive proposals are written to win a comparison. This prompt takes nine inputs — [COMPANY], [PAIN POINTS], [SOLUTION], [CAPABILITIES], [ROI], [PRICING], [TIMELINE], [SUPPORT], and [DIFFERENTIATORS] — and produces a proposal structured around the buyer's evaluation criteria rather than your standard deck flow. Each section is framed to address how you compare on that dimension, not just what you offer. The [DIFFERENTIATORS] input does the most work here — be specific about where you have a demonstrable advantage over the alternatives the buyer is evaluating. Use this over the general proposal prompt (0012) when you know you're in a competitive bake-off and the buyer is scoring vendors side by side. The more you know about the competitor's weaknesses and the buyer's priority criteria, the sharper the positioning.

The prompt

Use Case: To help a prospect understand the full consequences and downstream effects of a problem they've acknowledged, creating a sense of urgency. Input Required: [prospect's acknowledged problem] P
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Variables to replace

PROSPECT'S ACKNOWLEDGED PROBLEM

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageDiscovery
SeatAE, SDR
DifficultyIntermediate
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryMeeting Prep & Discovery
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