Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive Landscape with Positioning Map
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Build a Competitive Landscape with Positioning Map

Generate a full competitive landscape including a price-vs-value matrix, threat assessment, and whitespace analysis.

About this prompt

This prompt produces a ten-section competitive landscape analysis for AEs and sales strategists who need to understand how their market is structured and where they sit relative to direct competitors, indirect alternatives, and the status quo. It includes a positioning map, threat ranking, and strategic implications for messaging and objection handling. Use it when preparing for a market entry, repositioning exercise, or competitive enablement refresh.This prompt is built for operators who want a rigorous competitive view — not just a list of named competitors but a structured analysis that distinguishes direct rivals, indirect alternatives, substitutes, and the status quo. The user supplies [YOUR INDUSTRY], [DESCRIBE YOUR BUSINESS], [DESCRIBE PRODUCT], [DESCRIBE CURRENT POSITIONING], [DESCRIBE ICP], and [MARKET / REGION]. The output includes a competitor comparison table, a price-versus-value positioning map, moat analysis, whitespace identification, and strategic implications for messaging, sales, segment prioritization, and product differentiation. This prompt differs from the single-competitor battlecard prompts in scope — it's a landscape view, not a deal-specific response tool. Use it when you're building foundational competitive intelligence rather than prepping for a specific deal. For best results, be explicit about your current positioning — the gap analysis between where you claim to stand and where competitors actually sit is the most actionable part of the output. Separate public facts from inference when filling in what you already know about the market.

The prompt

You are a senior competitive intelligence strategist and B2B market analyst. Your task is to produce a high-quality competitive landscape analysis for this market: Industry / category: [YOUR INDUSTRY]
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Variables to replace

YOUR INDUSTRY|DESCRIBE YOUR BUSINESS|DESCRIBE PRODUCT|DESCRIBE CURRENT POSITIONING|DESCRIBE ICP|MARKET / REGION

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageOngoing/Cross-Stage
SeatAE, Sales Manager, Sales Director
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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