Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive Landscape Analysis for a Market
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Competitive Landscape Analysis for a Market

Generate a competitive intelligence report with competitor rankings, positioning map, moats, and white space.

About this prompt

This prompt builds a complete competitive landscape analysis for a specific industry — ranking the top 10 direct competitors and five adjacent threats, analyzing each player's pricing, features, strengths, weaknesses, and recent strategic moves, and identifying white space no one is currently filling. It is for AEs, sales managers, and directors who need a field-ready competitive intelligence report. Use it when entering a new market, building a battlecard library, or preparing a displacement narrative for an incumbent account.Use this prompt when you are preparing to sell into a market where you do not have a clear view of how the competitive field is structured or where you have defensible white space. Fill in [YOUR INDUSTRY] and [DESCRIBE YOUR BUSINESS AND POSITIONING] to anchor the analysis to your specific context. The output delivers competitor rankings by market share, revenue, and funding, plus a positioning map (price vs. value matrix), analysis of each competitor's defensible moat, and a threat rating for each player. The white space analysis is particularly valuable for reps trying to find where incumbents are weakest. Use this over individual battlecard prompts when you need the full competitive picture before building individual plays. For best output, provide your current positioning statement and the top two objections you are hearing in the field — the AI will factor those into the threat and white space analysis.

The prompt

You are a senior strategy consultant at Bain & Company. I need a complete competitive landscape analysis for [YOUR INDUSTRY]. Please provide: Direct competitors: Top 10 players ranked by market share,
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Variables to replace

YOUR INDUSTRY | DESCRIBE YOUR BUSINESS AND POSITIONING

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Manager, Sales Director
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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