Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive Intelligence Package for a Live Deal
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Build a Competitive Intelligence Package for a Live Deal

Compile a deal-specific competitive intel package with battlecard, counter-messaging, and traps for each rival.

About this prompt

This prompt builds a competitive intelligence package tailored to a specific live deal — covering each competitor in the evaluation with positioning, counter-messaging, trap-setting questions, and the conditions where you win. Use it before a competitive final presentation or RFP response where you know exactly who you're competing against.Generic battlecards fail in live competitive deals because they're not calibrated to the specific evaluation and stakeholders involved — this prompt builds a deal-specific package. Provide the [competitors in the deal], [what you know about the evaluation criteria], [the stakeholders and their priorities], and [your differentiation] and get a package covering: each competitor's positioning in this specific evaluation context, the counter-messaging for each competitive narrative you expect to encounter, questions to plant with your champion that create doubt about each competitor, the specific conditions where you win against each rival, and a deal-specific strategy for the final phase. Use this over a general battlecard when the evaluation is formal enough to warrant deal-specific intelligence preparation. Tip: the 'questions to plant with your champion' section is the highest-leverage competitive tool in the kit — questions your champion asks in internal conversations are more persuasive than any positioning you deliver directly to the buyer.

The prompt

You are a senior B2B competitive intelligence strategist, field enablement analyst, and deal support advisor. Your task is to produce a sales-focused competitive landscape analysis for the following b
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Variables to replace

COMPANY|DESCRIBE PRODUCT|INDUSTRY|ICP|BUYER TITLES|GEOGRAPHY|HOW YOU POSITION TODAY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageOngoing/Cross-Stage
SeatAE, Sales Manager, Sales Director
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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