Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive Intelligence Brief with Web Search
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Competitive Intelligence Brief with Web Search

Research a named competitor online to generate a competitive brief with recent product, pricing, and customer data.

About this prompt

This prompt instructs an AI with web search access to research a named competitor and produce a competitive intelligence brief covering their recent product announcements, current pricing, G2 review themes, and any customer wins or losses in the last six months. Use it quarterly to maintain current competitive intelligence.Competitive intelligence that's more than six months old is often dangerously outdated — competitors pivot, add features, change pricing, and win or lose major customers in ways that fundamentally change how you should position against them. This prompt instructs the AI to search the web for the competitor's most recent activity and synthesize it into a structured brief covering product news, pricing signals, customer sentiment, and market positioning changes. Fill in the competitor name and your solution for a brief that reflects the current competitive landscape rather than the landscape as it existed when your last battlecard was written.

The prompt

Compile a competitive intelligence brief on [COMPETITOR NAME] vs. [YOUR COMPANY], based on the source material I paste below. Use it to address: 1. [COMPETITOR]'s most recent product announcements (la
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Variables to replace

COMPETITOR NAME | YOUR COMPANY | COMPETITOR

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE, SDR, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withGemini
CategoryAccount Research & Buyer Intelligence
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