Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive Battlecard for a Specific Rival
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Competitive Battlecard for a Specific Rival

Create a one-page battlecard with positioning, top objections, win conditions, trap-setting questions, and land mines.

About this prompt

This prompt builds a one-page competitive battlecard for a specific competitor — covering how to position against them, the top objections a rep will face, the conditions where you win, questions to ask that expose their weaknesses, and the land mines to avoid in the conversation. Use it for rep enablement and competitive deals.Battlecards that live in a shared folder and never get used are worse than no battlecard — they create false confidence. This prompt builds one designed for in-the-moment reference during a live competitive deal. Provide your [product and differentiation] and the [competitor] and get a battlecard covering: your positioning statement relative to this competitor in one sentence, the top three objections a rep will hear when this competitor is in the deal, the conditions where you consistently win (deal size, evaluation type, stakeholder composition), three questions to ask that naturally expose competitor weaknesses without directly attacking, and the land mines to avoid (things to never say or do in this competitive situation). Use this over a general competitive analysis when you need a format that reps will actually use mid-deal. Tip: the trap-setting questions are the most operationally valuable section — questions that make the prospect think about a weakness they haven't considered are more effective than any positioning statement you can deliver yourself.

The prompt

Create a competitive battlecard for [COMPETITOR]: My company: [YOUR COMPANY] My product: [WHAT YOU SELL] Include: 1. QUICK FACTS - What they do, pricing, target customer 2. HOW THEY WIN - Where the
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Variables to replace

COMPETITOR|YOUR COMPANY|WHAT YOU SELL

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StageOngoing/Cross-Stage
SeatAE, Sales Engineer, Sales Manager
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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