Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive Analysis with Field-Ready Battlecard
TestedAccount Research & Buyer IntelligenceQuick Win (under 10 min)

Build a Competitive Analysis with Field-Ready Battlecard

Generate a five-competitor analysis with ICP mapping, vulnerability assessment, rep talk tracks, and a summary

About this prompt

This prompt produces a detailed competitive analysis for a defined product and industry, covering at least five competitors with positioning intel, pricing signals, likely rep claims, and where each competitor is strongest and most vulnerable in live deals. It's built for AEs, sales managers, and directors preparing for competitive evaluations or refreshing outdated battlecards. Use it when entering a new market, preparing for a competitive deal review, or rebuilding competitive enablement from scratch.Battlecards built from product marketing briefs rarely reflect what actually happens in competitive deals. This prompt generates field-level competitive analysis for [company/product] in [industry] covering at least five competitors, each with a company overview, ICP and target segments, positioning and messaging themes, pricing or packaging signals, product strengths and likely weaknesses, common sales motion clues, buyer perception, where the competitor wins deals, where they are vulnerable, what their reps are likely to say, how your reps should respond, and landmines to avoid. It also produces a summary battlecard section, the top five competitive risks, the top five differentiation opportunities, discovery questions reps should ask when a competitor is in the deal, and recommended proof points and content needed to compete more effectively. Use this prompt when building or refreshing competitive enablement — it's appropriate for AEs and managers preparing for specific deal types, not for a quick one-off objection response. For best results, be specific about [company/product] positioning and [industry] so the competitor analysis reflects real market dynamics rather than generic SaaS competitive patterns.

The prompt

Act as a senior B2B competitive intelligence strategist and field battlecard advisor. Create a comprehensive competitor analysis for [company/product] in [industry], focused on helping frontline selle
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Variables to replace

COMPANY/PRODUCT|INDUSTRY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageEvaluation
SeatAE,Sales Manager,Sales Director
DifficultyAdvanced
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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