Library/Account Research & Buyer Intelligence/Competitive Intelligence/Build a Competitive Analysis Report for Market Positioning
TestedAccount Research & Buyer IntelligenceSame-Day Use (under 30 min)

Build a Competitive Analysis Report for Market Positioning

Generate a competitive analysis with SWOT, market gaps, and strategies for gaining competitive advantage.

About this prompt

This prompt helps sales directors, AEs, and founder-led sellers build a comprehensive competitive analysis report drawing on Porter, Kim and Mauborgne, and Ries frameworks. It produces SWOT analysis, competitive landscape mapping, strategic positioning recommendations, and actionable ways to compete more effectively. Use it for annual planning, new market entry, or when competitive win rates are declining.Competitive analysis that doesn't lead to changed behavior is a research project, not a business tool — this prompt focuses on actionable output from the start. It engages interactively to gather information about your specific market, competitors, and objectives, then generates a structured competitive analysis drawing from established strategic frameworks: Porter's Five Forces for market dynamics, Blue Ocean Strategy for differentiation opportunities, and Lean Startup thinking for competitive hypothesis testing. The output covers SWOT analysis for both your company and key competitors, competitive positioning gaps that represent opportunities, and five specific strategies for winning against each named competitor. Use this at the start of annual planning, when entering a new segment or geography, or when you're seeing a trend of competitive losses that doesn't have an obvious cause. For field AEs building competitive intelligence for a specific deal, the MEDDPICC analysis prompt is more immediately applicable.

The prompt

You are a world-class Chief Marketing Officer specializing in competitive analysis. Given the following context, criteria, and instructions, create a Competitive Analysis Report tailored to entreprene
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Variables to replace

BUSINESS NAME/INDUSTRY

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StagePre-Prospecting
SeatAE, Sales Manager, Sales Director, Founder-Led Seller
DifficultyAdvanced
Time to valueSame-Day Use (under 30 min)
Works withAI-Agnostic
CategoryAccount Research & Buyer Intelligence
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