Library/Leadership, Coaching & People Management/Strategy, Planning & GTM Leadership/Build a 90-Day GTM Launch Plan
TestedLeadership, Coaching & People ManagementSame-Day Use (under 30 min)
About this prompt
This prompt builds a detailed 90-day GTM launch plan for Sales Directors and founders preparing to bring a new product to market. It covers the full sequence from research and market analysis through strategy development to execution and iteration, with week-by-week milestones. Use it when you have a defined launch date and need a structured plan that coordinates research, messaging, and early sales testing. Fill in the launch date, product description, ICP, business goals, and team roles before running.New product launches fail most often not from bad products but from poor pre-launch preparation. This prompt builds a week-by-week 90-day plan across three months: Month 1 covers research and preparation — objectives, market analysis, customer discovery interviews, willingness-to-pay research, and customer journey mapping. Month 2 focuses on strategy — ICP definition, channel testing, value proposition finalization, and GTM playbook design. Month 3 covers execution — pre-marketing, early sales tests, customer feedback collection, and iterative strategy refinement. Key inputs are the launch date, a clear product description, the ICP definition, your success metrics, and the team members responsible for execution. Use this for new product launches or significant market expansions; for a broader GTM strategy document without week-level milestones, use the comprehensive GTM plan prompt. Add your actual go/no-go criteria to the success metrics section so the iteration phase has clear signals to act on.The prompt
**Role:** You are a Senior GTM Specialist preparing to launch a new product in 90 days. This plan focuses on research, strategy, execution, and refinement. **Instructions:** Launch Date: [Your launch
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Variables to replace
YOUR LAUNCH DATE HERE | THE NAME AND DESCRIPTION OF YOUR PRODUCT OR SERVICE. | DEFINE YOUR IDEAL CUSTOMER PROFILE (ICP). | WHAT SUCCESS LOOKS LIKE (E.G., X NUMBER OF LEADS, X REVENUE IN 90 DAYS). | KEY STAKEHOLDERS OR TEAM MEMBERS INVOLVED.
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
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What good output looks like
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