Library/Prospecting & Pipeline Creation/Lead Qualification & Triage/Build a 5-Question Inbound Lead Qualifier
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Build a 5-Question Inbound Lead Qualifier

Generate a 5-question qualification framework for first-call or reply-email use, with right-answer benchmarks and.

About this prompt

This prompt produces a five-question framework for quickly qualifying or disqualifying an inbound lead in the first two minutes of a call or in a reply email, with a right-answer benchmark and disqualification signal for each question. It's for SDRs, BDRs, and AEs handling high inbound volume who need a fast, repeatable filter. Use it when you're triaging inbound leads before investing in full discovery.Inbound leads waste time when reps spend 30 minutes in discovery before realizing the account is a clear disqualifier. This prompt builds a five-question filter that can be run in two minutes so you're investing full discovery time only in leads that clear the bar. Fill in [FILL IN product] with a specific description of what you sell and who your best customers are — the more specific, the more tailored the questions will be to your actual qualification criteria. Each question in the output includes the ideal answer you're looking for and the disqualification signal that tells you to route the lead to nurture or close it. This prompt is most useful for SDRs and BDRs handling inbound volume from marketing, not for AEs already in mid-stage deals. Run it once per product line and socialize the output across the team so qualification is consistent — a disjointed qualification approach across reps skews pipeline quality data and makes forecasting unreliable.

The prompt

Help me build a "negative ICP" or disqualification list for [FILL IN product]. What are the 10 firmographic, behavioral, or situational signals that indicate a prospect is a poor fit and I should depr
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Variables to replace

FILL IN PRODUCT

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageQualification
SeatSDR, BDR, AE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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