Library/Outreach & Messaging/Follow-Up & Multi-Touch Sequences/Build a 30-Day Post-Demo Follow-Up Cadence
TestedOutreach & MessagingQuick Win (under 10 min)
About this prompt
This prompt creates a structured 30-day, five-touch follow-up cadence for AEs managing prospects who went dark after a demo. It produces full message drafts for each touchpoint, with a specific angle assigned to each: demo recap, concern response, content share, new angle, and graceful breakup. Use it when a demo-stage deal has stalled and you need a disciplined re-engagement plan rather than a single bump email.Post-demo silence is one of the most common deal-killers in B2B sales — the prospect liked it enough to show up, but something caused them to go quiet. This prompt produces five complete, channel-specific messages across 30 days, each with a distinct strategy so the sequence doesn't feel like the same ask repeated five times. To get sharp output, fill in [TITLE] and [COMPANY] for the prospect, [CONCERN] for the top concern they raised during the demo, [PRIORITY] for what they said they were trying to achieve, and [SOLUTION] for your product. The concern in Touch 2 and the priority in Touch 4 are the most important variables — without them, the output defaults to generic follow-up language that a prospect will immediately recognize as templated. Use this prompt for demo-stage deals specifically; for earlier-stage prospects who ghosted after an intro call, a shorter two-to-three touch sequence with a different opening angle is more appropriate. Before sending Touch 5 (the breakup), make sure the deal is genuinely stalled — a breakup email sent too early can close a door that would have opened on its own.The prompt
Build a follow-up cadence for a prospect who attended a demo but has gone quiet. The sequence should span 30 days and include 5 touches.
For each touch provide: Day, Channel, Full message, and the sp
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Variables to replace
TITLE|COMPANY|CONCERN|PRIORITY|SOLUTION
How to run it
- Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
- Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
- Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.
What good output looks like
Make it yours
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