Library/Outreach & Messaging/Thought Leadership & Social Content/Build a 30-Day LinkedIn Content Strategy and Calendar
TestedOutreach & MessagingQuick Win (under 10 min)

Build a 30-Day LinkedIn Content Strategy and Calendar

Generate a 30-day LinkedIn content strategy with pillars, daily calendar, engagement touchpoints, and optimization.

About this prompt

This prompt produces a comprehensive 30-day LinkedIn content strategy — covering campaign goal and rationale, messaging pillars, recommended content mix, a structured daily publishing calendar with themes, sample hooks, and CTAs, engagement touchpoints including polls and questions, and optimization recommendations. It is for AEs, BDRs, and founders who want a planned content approach for LinkedIn rather than ad hoc posting. Use it when you are launching a LinkedIn content push tied to a specific business objective.Use this prompt when you have a clear objective for your LinkedIn presence — awareness in a new vertical, engagement with a target segment, demand gen for a new product — and you want a structured 30-day execution plan that covers both content and engagement strategy. Fill in your business objective, target audience (ICP, personas, roles), key message or value proposition, and preferred content formats (posts, carousels, short video, threads). The output covers the full strategy architecture: content pillars, narrative arc, content mix with format ratios, a daily publishing calendar with post themes and sample hooks, engagement touchpoints to drive discussion, and testing recommendations for optimizing what is working. Use this over a single-post generator when you are committing to a sustained content motion and want every post to ladder up to a coherent strategy. For best output, be specific about your business objective — a concrete pipeline goal will produce a sharper calendar than a vague awareness aim. Ask the AI to prioritize the post types that best serve that specific goal.

The prompt

You are an expert LinkedIn content strategist and B2B marketer. Develop a comprehensive 30-day LinkedIn content plan. Input: Business Objective: [awareness/engagement/demand gen/conversions]. Target A
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Variables to replace

AWARENESS/ENGAGEMENT/DEMAND GEN/CONVERSIONS|ICP, PERSONAS, ROLES|CORE MESSAGE OR VALUE PROPOSITION|POST, CAROUSEL, SHORT VIDEO, STORIES, THREADS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

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StagePre-Prospecting
SeatAE, BDR, SDR, Founder-Led Seller
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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