Library/Prospecting & Pipeline Creation/Multi-Channel Sequence Building/Build a 12-Touch Multi-Channel Outreach Sequence
TestedProspecting & Pipeline CreationQuick Win (under 10 min)

Build a 12-Touch Multi-Channel Outreach Sequence

Generate a 12-touch outbound sequence across email, LinkedIn, and phone with channel timing, hooks, and a breakup close.

About this prompt

This prompt builds a 12-touch, multi-channel prospecting sequence that coordinates email, LinkedIn, and phone outreach across two to three weeks. It is built for SDRs, BDRs, and AEs who need a full cadence structure for a specific persona rather than individual message templates. Use it when standing up a new outbound sequence that needs to run across all three channels rather than just email.The sequence starts with a low-friction email, adds LinkedIn on day two, and introduces phone on day four, with the angle varying each week before closing with a clear breakup touch. For each of the 12 touches, the output specifies the channel, timing, a subject line or hook, the core message, and the call to action. Customize it with [TITLE at COMPANY TYPE] for the persona, [WHAT YOU SELL] and [MAIN PROBLEM YOU SOLVE] for the value prop, [PROOF POINT] for the case study anchor, and [2-3 WEEKS] for the sequence length. This prompt is designed for a single persona and pain point — running it once per segment rather than building one universal sequence will produce noticeably better results.

The prompt

Create a multi-channel outreach sequence. Context: ● Target persona: [TITLE at COMPANY TYPE] ● My product: [WHAT YOU SELL] ● Key pain point: [MAIN PROBLEM YOU SOLVE] ● Best case study: [PROOF POINT] ●
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Variables to replace

TITLE AT COMPANY TYPE|WHAT YOU SELL|MAIN PROBLEM YOU SOLVE|PROOF POINT|2-3 WEEKS

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatSDR, BDR, AE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryProspecting & Pipeline Creation
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