Library/Outreach & Messaging/LinkedIn & Social Messaging/Build 3-Message LinkedIn InMail Sequence
TestedOutreach & MessagingQuick Win (under 10 min)

Build 3-Message LinkedIn InMail Sequence

Generate a three-message LinkedIn InMail sequence that builds rapport before making a meeting ask.

About this prompt

This prompt helps SDRs and AEs structure a multi-touch LinkedIn outreach campaign for a specific prospect, with each message serving a distinct purpose before any meeting ask is made. Use it when you're targeting a cold account where InMail is the primary channel and you need a disciplined sequence rather than a single shot.A single InMail to a cold prospect rarely converts — the sequence approach works because it demonstrates persistence and value before asking for time. This prompt builds a three-message arc: Message 1 establishes a relevant value angle without pitching, Message 2 delivers a useful insight that demonstrates you understand their world, and Message 3 makes a direct and respectful meeting ask after you've earned the right to ask. Fill in the PROSPECT NAME AND ROLE, their COMPANY, and your PRODUCT description. The 5–7 day spacing between messages is built into the output. Use this for cold outreach where you have no prior relationship; if you met the prospect at a conference or event, the post-conference sequence prompt produces a warmer version. Tip: in Message 2, reference a specific piece of content — a report, a case study, a relevant news item — rather than a generic insight to make the follow-up feel substantive.

The prompt

Write a 3-message LinkedIn InMail sequence for [FILL IN prospect name and role] at [FILL IN company]. Message 1: Warm intro with value angle (no pitch). Message 2: Follow-up with a relevant insight or
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Variables to replace

FILL IN PROSPECT NAME AND ROLE|FILL IN COMPANY|FILL IN

How to run it

  1. Copy the prompt and paste it into Claude, ChatGPT, Gemini, or Copilot — it's tuned to run in any of them.
  2. Replace the variables — swap each bracketed token for your deal's specifics. The variables list above explains every field.
  3. Make it yours — run it, keep what's strong, and tighten your inputs on the next pass. The prompt improves with your context.

What good output looks like

Make it yours

StageProspecting
SeatSDR, BDR, AE
DifficultyIntermediate
Time to valueQuick Win (under 10 min)
Works withAI-Agnostic
CategoryOutreach & Messaging
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